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2021 Top picks: From recovery to growth

Companies are developing new growth strategies and tools to meet the demands of pandemic recovery in a digitally transformed economy. Here are some of the most promising.
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Powering catalytic growth

Getting tangible about intangibles: The future of growth and productivity?
Discussion Paper

Getting tangible about intangibles: The future of growth and productivity?

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Companies that master the deployment of intangibles investment will be well positioned to outperform their peers.
Rendering of three overlapping rings in the image of vegetation and people
Article - McKinsey Quarterly
Our future lives and livelihoods: Sustainable and inclusive and growing
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Growth for all, growth for good. Here, we offer a proposal for business, government, and society leaders.
The growth triple play: Creativity, analytics, and purpose
Article
The growth triple play: Creativity, analytics, and purpose
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Companies that integrate creativity, analytics, and purpose are delivering at least two times the growth of their peers.
Seven principles for achieving transformational growth
Article
Seven principles for achieving transformational growth
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Dogged persistence and nimble execution underscore a set of proven ground rules for growth.
Revenue growth management: The time is now
Article
Revenue growth management: The time is now
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Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue...
Defying cost volatility: A strategic pricing response
Article
Defying cost volatility: A strategic pricing response
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While input cost increases and volatility are challenging, they present an opportunity to improve pricing and institutionalize...
By the numbers: What drives sales-growth outperformance
Article
By the numbers: What drives sales-growth outperformance
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New data reveals that outperformers are ahead of the pack where it matters in insights, agility, talent, and tech.

Winning the loyalty battle

B2B sales: Omnichannel everywhere, every time
Article
B2B sales: Omnichannel everywhere, every time
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Our latest B2B Pulse research shows how the shift to omnichannel has permanently changed sales and suggests what companies can...
US consumer sentiment and behaviors during the coronavirus crisis
Article
US consumer sentiment and behaviors during the coronavirus crisis
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US consumers exhibited strong optimism and spend in October, driven by consumers across the age and income spectrum.
Next in loyalty: Eight levers to turn customers into fans
Article
Next in loyalty: Eight levers to turn customers into fans
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How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior,...

Creating a customer-centric growth model

Why every business needs a full-funnel marketing strategy
Article
Why every business needs a full-funnel marketing strategy
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Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works.
Prediction: The future of CX
Article - McKinsey Quarterly
Prediction: The future of CX
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Designing great customer experiences is getting easier with the rise of predictive analytics.
The value of getting personalization right--or wrong--is multiplying
Article
The value of getting personalization right—or wrong—is multiplying
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This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate...

Harnessing the digital surge

Five traps to avoid: The long game of DTC and e-commerce
Article
Five traps to avoid: The long game of DTC and e-commerce
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Simply selling online is relatively easy. But unless you plan from day one to build a sustainable e-commerce business, you risk...
B2B commercial analytics: What outperformers do
Article
B2B commercial analytics: What outperformers do
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B2B companies that successfully apply commercial analytics are uncommon—and more likely to achieve uncommon success. Outperformers...
The big reset: Data-driven marketing in the next normal
Article
The big reset: Data-driven marketing in the next normal
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Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19.