B2C Pricing Solutions
Leverage competitive and consumer insights to optimize pricing, promotions, and markdowns in a fast-changing market environment across all channels
HOW B2C PRICING SOLUTIONS CAN HELP
B2C Price Optimization
Make informed pricing decisions using real-time data and market analyses to increase profits
Promotion Performance
Create promotions that drive real impact while optimizing your trade spend
B2C Pricing Insights
Accurately set prices to compete successfully and increase your margins
Our Impact
Periscope drives ongoing margin improvement of 2-3% per year
-
Periscope totally transforms promotion planning for a national drugstore chain
Periscope powers a ~2% revenue boost
-
Periscope enables a leading US department store to revolutionize their pricing and promotions
Upcoming events
Featured Insights
Article
From myth to math: Harnessing the halo effect of promotions
-
How retailers can use advanced analytics to boost full-store performance with optimized promotions
Report
Periscope is listed in Forrester’s Now Tech: Trade Promotion Management report
-
Periscope by McKinsey is listed among Hybrid TPM vendors mixing modern and traditional trade capabilities on Forrester’s Now Tech: Trade Promotion Management report
Survey
The Future of Shopping: connected, virtual and augmented
-
Research of consumers in France, Germany, the UK and the US reveals rising expectations for fast, frictionless, ‘blended’ cross-channel shopping experiences that deliver elevated levels of convenience, interaction and ease.