Explore the ways in which Europe’s unique blend of cultures, robust regulatory environment, and exceptional talent pool are converging to unleash the full potential of generative AI—a force poised to reshape the region’s industries, redefine its societal norms, and establish Europe as a global leader in harnessing the power of AI for unparalleled innovation.
Featured insight
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Time to place our bets: Europe’s AI opportunity
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Boosting Europe’s competitiveness across the AI value chain.
A conversation with Google DeepMind’s Anna Koivuniemi
Interview
Speeding up scientific research with AI: Interview with Anna Koivuniemi of Google DeepMind
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Anna Koivuniemi of Google DeepMind explores how AI can revolutionize industries, benefit society, and drive scientific breakthroughs, while emphasizing the critical need for safety and responsible use.
A perspective from a member of our enterprise generative AI ecosystem
Creating a European AI unicorn
“The kind of work that we will do in three to five years should be more rewarding.”
How organizations across Europe are reacting to generative AI
Can Europe compete in the race to develop and deploy generative AI?
Alexander Sukharevsky, senior partner and global leader of QuantumBlack, AI by McKinsey, says Europe enjoys several competitive AI advantages, including talent, culture, and a regulatory framework.
Change management will be critical to implementing generative AI
“The big conversation that I wish was happening more in the organizations exploring generative AI at the moment is about how to make the changes stick and scale.”
Europe’s regulatory environment can accelerate adoption of generative AI
“Having an answer, or a clear framework at least, to be able to build up a case would make it a lot easier for companies around the world to adopt generative AI.”
Generative AI has accelerated the transition towards more data-driven companies
“Generative AI has boosted awareness of AI in the boardroom of our clients.”
Generative AI’s Impact across the operations value chain
“Generative AI, just like any other technology, has to serve a business purpose.”
It’s not too late for Europe to compete with the United States on gen AI
“We have a great talent pool across European countries, and this is something that can be leveraged to compete and win in the European race of generative AI.”
Generative AI will change the social contract in Europe
“Generative AI is powered by large language models (LLMs)…language means culture and we’ve got a very diverse set of cultures and languages in Europe.”
What generative AI could mean for products, services and customers
How generative AI can drive the personalization of products and services
“What gen AI allows us to do is move into a world where content and advertising is tailored to the individual.”
How generative AI can improve customer experiences in Europe
“There is a leap with generative AI to create solutions in more than one language.”
How specific sectors can generate value from generative AI
How generative AI can add value in the consumer sectors
“Every organization should think this through right from value back.”
How can generative AI add value in banking and financial services?
“Generative AI is really shaping and reshaping the banking space.”
How can private equity firms harness generative AI?
“They can leverage generative AI both organically and inorganically.”
Generative AI in the European social sector
“Europe has really fantastic talent—really fantastic universities, great ecosystems, and communities of technologists.”
How generative AI can be used for social good in Europe
“There is tremendous potential with generative AI to aid drug discovery and reimagine protein folding.”
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Leveraging generative AI in Europe: The opportunities and challenges
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What makes Europe different when it comes to harnessing the opportunities of gen AI? Our leaders share their perspectives.