The Cannes Lions International Festival of Creativity is in full swing this week, spotlighting trailblazers from Serena Williams and Jon M. Chu to Apple and Duolingo as it celebrates excellence and innovation in advertising, marketing, and communication.
This year, McKinsey will debut programming designed to spark meaningful conversations about the most pressing topics in the industry. Register your interest to join Clarisse Magnin, Kabir Ahuja, Stefan Rickert, and other leaders for fireside chats, panel discussions, and storytelling sessions as they explore the trends redefining marketing and growth. And whether or not you’re on the Croisette, dive into the insights below to help your organization fuel consumer-focused growth.
The ‘attention equation’: Winning the right battles for consumer attention
Analyzing the CEO–CMO relationship and its effect on growth
Unlocking the next frontier of personalized marketing
Consumers at the core: A conversation with Diageo’s Mark Sandys
Building a destination for pet parents: Views from Chewy’s Sumit Singh