What's your next brilliant move?
Is it just an idea?
Or the beginning of everything.
A 3D illustration focused on a central blue figure in the midst of many red figures with glowing lines connecting to the blue figure.
The C-Suite on creative growth
Two minimalist-style eyes on a light blue background. The eyes have white sclera, blue irises, and black pupils, giving them a simple, graphic appearance.
Winning the attention equation
A woman stands at the ocean’s horizon, holding a mirror in front of her. It reflects the sky and a cascade of zeros and ones.
AI and the next frontier of personalization
Conceptual image of a person carrying a shopping bag and walking from one circular portal, with a brightly colored outside scene visible inside it, towards another portal, this one containing a neon-lit futuristic store.
State of the Consumer 2025: When disruption becomes permanent

Join the conversation at Cannes Lions

BRILLIANT MOVES CUSTOMER SERVICE

Deutsche Telekom uses AI to deliver hyper-personalized training for its service agents.

QuantumBlack, AI by McKinsey
QuantumBlack, AI by McKinsey
Abstract blue wave
Growth, Marketing & Sales
Technology, Media & Telecommuni­cations
Tech, Media, & Telecommunications
/~/media/mckinsey/moves/logo lockups/4-line lockup_white.svg

Subscribe to the New at McKinsey Blog