Periscope for Consumer Goods
Drive transformational growth in consumer goods with meaningful insights
Turn data into innovation and innovation into action to deliver better products, more effective pricing, optimized marketing activities, improved promotions, and smarter shelf investments
Special collection
Collection
Global surveys of consumer sentiment during the coronavirus crisis
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Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
How we help clients
Solutions for consumer good companies
Our impact
Case Study
Big data - big hype? Unlock the real value of big data with Periscope Advanced Analytics
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Pricing Solutions are helping a leading CPG player achieve significant impact by delivering robust insights
Featured insights
Report
Periscope is ranked highly in the 2019 POI TPx Vendor Panorama report
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For the 4th consecutive year, Periscope By McKinsey has been highly rated in POI TPx Vendor Panorama report.
Article
The customer insights function is ripe for a boost
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A new Periscope by McKinsey survey reveals a big gap between aspiration and reality
Article
The time machine: Predicting future demand flows across large portfolios with unprecedented precision
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Our new approach to transferable demand flows does justice to the complexity of today’s portfolios and consumer decision journeys by leveraging advanced analytics, entropic principles and machine learning.
Related brochure
Periscope for Consumer Goods: Drive transformational growth in consumer goods with meaningful insights
Periscope by McKinsey empowers consumer goods companies to drive profitable growth. Our solutions focus on insights creation, marketing optimization, and pricing, promotion, and category management. Periscope’s unique combination of deep expertise, advanced insights, and high impact solutions generate 2-5% improvement in ROS and 1.5% margin uplift.