Consumer Packaged Goods Insights
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Article
Rescuing the decade: A dual agenda for the consumer goods industry
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The industry must rekindle growth when it’s scarce and reduce costs when a lot has been done. Leaders will take on more portfolio changes and capability builds than in past decades.
Leading European consumer goods with commercial excellence
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Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and...
The ‘value now’ consumer: Making sense of US consumer sentiment and spending
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US consumers’ sentiment and their spending patterns have been out of sync. Here’s how executives can make sense of...
How beauty players can scale gen AI in 2025
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Beauty brands and retailers have already begun testing gen AI. To scale these experiments quickly, beauty players should focus...
State of the Consumer 2024: What’s now and what’s next
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Amid massive shifts in the consumer landscape, companies can’t afford to rely on yesterday’s consumer...
Podcast
Collection
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.
MORE INSIGHTS
Article
An update on European consumer sentiment: As pessimism grows, what happens to holiday spending?
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Pessimism about the economy is rising again in Europe. Still, consumers said they plan to spend more this holiday season than...
Podcast
Portfolio and performance: Priorities for CPG leaders
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The consumer goods industry, once an investor darling, has underperformed in recent years. Companies can prioritize six actions...
Article
Understanding the price tag on decarbonization: How to offer net-zero products at low costs today
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Climate protection regulations and consumer expectations are resulting in new standards for consumer packaged goods (CPG) manufacturers...