Meet the consumer moment today to drive CPG growth tomorrow
How we help clients
On-demand consumer insights
We uncover deep insights on what matters most: who’s driving category growth, where they're spending, and how their behaviors will trend. We provide granularity by geography, demographic, and sub-industry to moving clients from insight to action with lightning speed.
Accelerating paths to growth
We help clients activate the full range of growth levers including expanding the core business, innovating into adjacencies, and igniting breakout businesses. We develop the capabilities and the ecosystem to drive sustainable and profitable growth, faster.
Maximizing revenue potential
We collaborate with CPG clients to shape their commercial strategy across portfolios, categories, and brands. Powered by advanced analytics, we help inform better products, more effective pricing, optimized marketing activities, improved promotions, and smarter shelf investments.
Delivering value with marketing
We innovate with CPG clients to deliver best-in-tech marketing that drives brand building and loyalty. We upgrade core technology and implement digital capabilities to effectively engage consumers where they are, from direct-to-consumer to the Metaverse.
Transform operations for improved performance
We partner with CPG clients to ready and automate their supply chains, store operations, and product optimization. From design to implementation, we embed data and AI into their sourcing, manufacturing, and operations, to boost growth in today’s complex environment.
Grow the business while helping the planet
We work with clients to transition to green and unlock opportunities in the world’s transition to sustainability. We’re collaborating to launch green products, rethink packaging and supply chains, and hyper-scale green startups.
Gain organizational agility for business resilience
We transform clients’ organizational models in the face of digital, sustainability, and the “Great Attrition”. Together we’re fostering critical new skills, flattening organizations, and creating workplace environments to attract and retain top talent.
Featured Insights
Article
Rescuing the decade: A dual agenda for the consumer goods industry
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The industry must rekindle growth when it’s scarce and reduce costs when a lot has been done. Leaders will take on more portfolio changes and capability builds than in past decades.
Article
Leading European consumer goods with commercial excellence
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Europe’s consumer packaged goods industry players must achieve and scale commercial excellence to secure revenue, margin, and...
Article
How beauty players can scale gen AI in 2025
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Beauty brands and retailers have already begun testing gen AI. To scale these experiments quickly, beauty players should focus...
Article
State of the Consumer 2024: What’s now and what’s next
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Amid massive shifts in the consumer landscape, companies can’t afford to rely on yesterday’s consumer...
Our people
Becca Coggins
Senior PartnerChicago
Leads McKinsey’s Global Retail and Consumer Packaged Goods Practices, and advises clients on transforming performance, health,...
Pavlos Exarchos
Senior PartnerLondon
Leads our work with retail and consumer goods companies in Europe, the Middle East and Africa, helping clients build world-class...
Bruno Furtado
Senior PartnerSão Paulo
Leads the Latin American B2C sector, working with companies ranging from retail, TMT, CPG, education, and health on their strategy,...
Simon Land
Senior PartnerDüsseldorf
Helps consumer-goods companies in both developed and emerging markets shape and execute growth strategies
Duncan Miller
Senior PartnerAtlanta
Leads commercial transformations at consumer companies to drive both topline growth and margin expansion, and oversees our consumer...
Rohit Razdan
Senior PartnerSingapore
Leads McKinsey’s consumer and retail work in Asia; advises consumer and retail clients on a broad range of issues related to...
Stefan Rickert
Senior PartnerHamburg
Coleads our consumer M&A work globally, serving clients across a wide array of consumer industries and previously coled our global...
Frank Sänger
Senior PartnerCologne
Leads the consumer-goods and retail sector work in Austria, Germany, and Switzerland, and our global work in retail-operations,...
Kristi Klitsch Weaver
Senior PartnerChicago
Advising a wide variety of consumer-facing, global organizations at pivotal strategic points on topics including strategy, growth,...
Daniel Zipser
Senior PartnerShenzhen
Leads McKinsey’s consumer and retail work in Asia; advises Asian and multinational companies on growth and performance,...
Podcast
Collection
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.
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Consumer portfolio, innovation, and design
Driving profitable growth at pace through innovation
Retail
Learn how we help clients increase efficiency and drive growth by refining the commercial offer and developing new organizational and technological capabilities.
Periscope by McKinsey
Periscope is the technology backbone of McKinsey’s Growth, Marketing & Sales Practice. It combines world-leading Intellectual Property, prescriptive analytics and cloud-based tools, with expert support and training. This unique combination drives revenue growth – now, and in the future.
ConsumerWise
A 360° view of the consumer
