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Measuring B2B’s digital gap
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B2B companies fall short of their B2C counterparts in key areas of our Digital Quotient assessment.
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How B2B digital leaders drive five times more revenue growth than their peers
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By focusing on the right digital practices, B2B companies—currently trailing B2C companies in digital transformation—can...
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Dieter Kiewell
Senior PartnerLondon
Translates pricing innovations into profit gains in a broad array of sectors and businesses
Jennifer Stanley
PartnerLondon
Leads McKinsey’s sales-and-channel work in United Kingdom and Ireland with deep expertise in B2B, go-to-market and omnichannel...