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Marketing’s Holy Grail: Digital personalization at scale
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Personalization drives growth. But to scale it, companies need to do four things.
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The heartbeat of modern marketing: Data activation and personalization
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Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers...
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Personalization is teetering on the edge of the buzzword precipice. But companies that can figure out what it really means and...
Featured experts
Julien Boudet
Senior PartnerSouthern California
Advises consumer-focused companies on marketing, e-commerce, and operations, driving the digital transformation of their business...
Brian Gregg
Senior PartnerBay Area
Coleads McKinsey’s Growth, Marketing & Sales Practice in North America; enabling clients to achieve above-market growth by combining...