Growth, Marketing & Sales

We help clients understand current and future consumer segments, need states, and usage and purchase behaviors. Our proprietary Growth Maps approach leverages machine learning to provide a macro view of how consumers organize categories and a micro view of purchase decisions.

We provide a granular view of where value in a given category sits today and in the future across multiple dimensions, such as sub-category, channel and geography). Our proprietary analytics tool for value pools can be leveraged to rapidly provide insights tailored to individual clients.

We help assess the competitive landscape, deep diving into the performance drivers of successful growth companies. We provide outside-in financial performance data and insights on more than 3.5 million private and public companies, leveraging 4.5 terabytes of proprietary data, while our winners analysis maps more than 350 consumer companies across categories to dissect and understand growth performance and drivers of CPG winners.

We help identify the commercial capabilities most critical to execute a winning growth strategy, utilizing our proprietary industry benchmarking tool to outline best practices used by leading organizations and outline key next steps to close capability gaps.

We help clients maximize their current business, such as strategy and capability development including marketing, sales channel, sales performance and revenue growth management.

We help clients strategically expand into adjacent categories, segments, and geographies.

We help clients evaluate and try new, disruptive business models to ignite growth beyond their core.