What we do
Strategy and growth
We help set the strategic direction and identify opportunities for growth, combining broad experience from the pharmaceutical lens and the consumer landscape. Our work spans corporate strategy, corporate finance, digital strategy, portfolio strategy, and risk management.
Operations
We develop a distinctive operations strategy by optimizing supply chain and ensuring world-class performance within individual operational areas. Our work ranges from operations digitalization and next-generation procurement to product development and lifecycle strategy.
Commercialization
We help define marketing strategies and commercialization approach to manage brands effectively, optimize spending effectiveness and in-store execution, drive innovation, and build world-class marketing and sales-force processes and capabilities.
Organization
We help to maximize company and functional performance through optimal-organizational structure, performance management, and processes. Our deep expertise in transformational change and capability building helps companies foster innovation and build the business models needed to sustain long-term impact.
Mergers & Acquisitions
We partner with consumer-health companies to maximize the success of their end-to-end M&A activity, which includes identifying complementary partnerships and integrating new businesses—including those with different business models and scale—into the organization.
Advanced Analytics
We help companies unleash advanced analytics on rich data—including direct to consumer, pharmacies, purchasing pools, and wholesaler—to turn consumer insights into commercial excellence. This data can be a unique asset to generate value through targeted marketing, pricing, product development, and promotions.
Featured Experts

Shaun Callaghan
PartnerNew Jersey
Leads our work in the consumer goods and consumer health sectors to develop long-term growth strategies and the organizations...

Kristi Klitsch Weaver
Senior PartnerChicago
Advising a wide variety of consumer-facing, global organizations at pivotal strategic points on topics including strategy, growth,...

Martin Lösch
Senior PartnerStuttgart
Helps leading pharmaceutical companies define strategy and goals and improve performance by transforming processes

Anna Pione
PartnerNew York
Helps companies and investors in the consumer health and wellness space develop and execute on commercial growth strategies

Stefan Rickert
Senior PartnerHamburg
Coleads our consumer M&A work globally, serving clients across a wide array of consumer industries and previously coled our global...

Warren Teichner
Senior PartnerNew York
Coleads our Private Capital Practice globally and brings deep expertise in serving food, beauty, consumer-health and wellness,...
Featured Insights
Collection
The Next Normal – The future of wellness
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The wellness market is booming. Consumers intend to keep spending more on products that improve their health, fitness, nutrition,...
Article
Sweating for the fitness consumer
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Fitness customers’ habits have evolved during the COVID-19 pandemic, offering fitness-industry providers the opportunity...
Collection
Perspectives on consumer health and wellness
This collection explores trends, consumer attitudes, and implications for companies in the global wellness market, focusing on...
Article
Feeling good: The future of the $1.5 trillion wellness market
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Our new survey shows that a rise in consumer interest and purchasing power presents opportunities across markets, especially...
Video
Wellness worldwide: Consumer insights from four countries
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Four McKinsey leaders discuss highlights from our recent global survey on consumers’ behaviors and attitudes toward wellness....
Article
At the heart of a crisis: How consumer-health companies can lead in the time of coronavirus
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As consumer behavior continues to shift with ever-changing conditions, consumer-health companies must respond to the coronavirus...
Interview
GSK’s Brian McNamara on the business impact of COVID-19
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The CEO of GlaxoSmithKline Consumer Healthcare discusses the global challenges and possibilities of the next normal and the shifts...
Article
Consumers with food allergies: A growing market remains underserved
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A quarter of Americans now avoid allergens in the food they buy—and tell us they are hungry for innovation.
RELATED PRACTICES
Retail
Learn how we help clients increase efficiency and drive growth by refining the commercial offer and developing new organizational and technological capabilities.
Healthcare Systems & Services
Discover how our team of consultants works with healthcare leaders to deliver better care, increase quality of life, and improve global outcomes.
Life Sciences
Learn how our consultants work with innovators in Life Sciences to ask the right questions, provide insights, and deliver results.
Related Areas of Expertise
Healthcare Consumer
Accelerate organizational performance and health outcomes through better patient engagement and experience