Strategy

We help clients achieve sustainable performance gains by optimizing corporate strategy, category strategies, and financial productivity.

What we do

Our teams support clients in their efforts to create value now and in the future. Specifically, we work with consumer goods companies to define, review, and optimize strategies at all organizational levels, from the corporate center to individual business units and specific categories. Our global team also provides independent, strategic advice on finance and value creation. We work with clients on topics such as valuation, transaction support, capital markets, treasury, financial analysis and modeling, and strengthening the finance function.

Depending on the challenge, solutions may include the following:

Corporate strategy/growth

Top-line growth is a key driver of total return to shareholders. We help clients identify and analyze their key drivers of growth relative to competitors. We engage with them on the outlook for future growth in light of their current portfolio, and we help them determine strategic actions to improve their growth trajectory. We also help clients understand and reap the benefits of scale.

Category strategy

We help manufacturers determine the optimal category strategy for their portfolio. Guiding questions include: What categories are most attractive? What are the category dynamics in these categories? How can further growth in developed categories be achieved? Our teams work closely with our subsidiary Henry Rak Consulting Partners (HRCP), leveraging big data to build a market structure that explains the drivers of consumer choice using all possible variables.

Corporate finance/M&A

We help clients analyze and understand their performance in capital markets, and we work with them to devise a course of actions to improve their returns in capital markets. We also support our clients at all stages along the continuum of a transaction. Additionally, we help companies optimize the performance of their finance function.

Risk management

Consumer companies are operating in an environment that is characterized by volatile commodity cost, changes in consumer confidence, and many other dynamic factors. We help clients decide how to operate in this environment and hedge the risk of future challenges.